Automotive Events

Personalization at Scale: Rethinking Aftersales Communication in 2026

Written by Autoflows | Oct 23, 2025 12:14:59 PM

Join us for a forward-looking session with industry experts Nicholas Malcolm and Marc Bauer as we explore how personalization, automation, and AI are reshaping the customer experience in automotive aftersales.

In 2026, the most successful dealerships will be those that communicate less but connect better — delivering the right message, to the right customer, at the right time.
This webinar will show you how leading automotive groups are already achieving personalization at scale, transforming retention and profitability without adding complexity.

In this session, you’ll learn how to:

  • Use AI to predict and personalize customer journeys across channels.

  • Automate communication without losing the human touch.

  • Drive measurable retention and revenue growth through smarter targeting.

  • Integrate data and systems seamlessly to create one unified customer view.

 

“We used to send reminders to everyone and hope for the best. Now, we reach customers exactly when they’re ready to act - and that’s changed everything.”

Katherine McLoughlin

Head of Aftersales, LSH Auto UK

 

“With Autoflows, communication isn’t just automated - it’s intelligent. Customers feel understood, not managed.”

 


Chris Gensmantel

CIO, LSH Auto UK

 

Why attend

If you’re ready to move beyond generic marketing and embrace a data-driven, predictive communication strategy, this webinar is for you.

Discover how groups like Curtis Cars, Tombolini Motor Company, and Van Mossel have redefined their customer engagement strategies - increasing satisfaction, conversion, and loyalty with personalized, automated messaging.

 

Key takeaways

  • A blueprint for scalable, personalized customer communication
  • Real examples of automated campaigns that convert
  • Practical tools to align aftersales, marketing, and data teams