After talking to over 1,500 dealers across Europe across their upselling process, one thing became clear - Check-in is where most workshops are leaving money on the table.
Many dealerships wait to check-in customers the day before - or even the day of the appointment. By then, it’s too late to order parts, plan bigger jobs, or offer relevant upsells. That’s why generic suggestions like wiper blades and air fresheners often dominate - and customers ignore them.
The longer you wait to upsell your customers, the more money you are leaving on the table. Bigger jobs slip through. When customers are faced with a last-minute attempt to upsell them, they are 3X less likely to convert.
Generic offers can often feel random and irrelevant - so customers are more likely to tune them out.
And it shows: generic recommendations means €125 LESS per service visit.
But when customers get a personalized recommendation based on their actual service history, everything changes.
Customers choose higher-value service - without feeling “sold to”.
Your best service advisors are already reviewing some service histories to recommend personalized upsell recommendations. But, ensuring that every customer gets a personalized recommendation at scale is impossible - if done manually.
This is where Intelligent Check-In makes a difference. As soon as a booking comes in, the system scans the vehicle’s service history and surfaces the work that really matters - right on the job card. Workshops can plan ahead, advisors are less rushed, and customers get relevant offers.
With Intelligent Check-In, they’ve seen:
While the system ensures you never miss a wiper blade sale (57%), it drives 34% of your upsell volume into Service Enhancements - the high-margin work that ensures you get the most value of your workshop capacity.
Just ask MTH Biler, a Danish Toyota dealership with eight locations:
“Autoflows automates a process that used to take a long time, which is a huge help for our team. Customers now accept everything from rust treatment to wheel alignment with a single click.”
Martin Færch
Head of Aftersales
MTH Biler
See full case study: https://autoflows.com/customer-stories/dealerships/mth-biler
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