RrønneSelmer, Norway’s largest Ford dealership, implemented Autoflows Aftersales to automate service reminders, booking follow-ups, and local campaigns. The result: greater efficiency, more bookings, and more time to focus on delivering exceptional customer experiences.
RøhneSelmer is Norway’s largest Ford dealership, operating six sites around Oslo and Drammen with a team of over 230 employees. Before implementing Autoflows, the dealership managed a high volume of customer orders and service reminders manually by phone, which created inefficiencies and limited follow-up opportunities.
“With the electrification of our car fleet, we needed to handle more vehicles through our workshops every day, Administrative work was taking too much time, and we needed full control over customer data while improving service and booking processes.”
Frode Lehne
Service Director
The dealership sought a solution that could automate customer communications, streamline operations, and improve booking efficiency, while providing a seamless experience for both staff and customers.
RøhneSelmer implemented Autoflows Aftersales, integrating with Dracar+ and Keyloop to connect customer relationship and workshop systems. The integration was straightforward thanks to existing partnerships, allowing Autoflows full access to relevant data.
“Autoflows is easy for both our customers and our team,” the dealership explains. “Customers can now book online at a time that suits them, and our staff can handle orders when convenient — no more blind phone calls or manual tracking.”
The system automates service reminders, inspection notifications, and follow-up campaigns. Service agents receive push notifications for customers who have started but not completed bookings, enabling proactive engagement. The dealership also creates local campaigns tailored to their customer journey, improving engagement and retention.
“Collaboration with the Autoflows team has been excellent,” they add. “We have direct contact with developers, and our input is implemented and assessed continuously. We’ve already made local adjustments to suit our workflow and customer needs.”
Autoflows has delivered measurable operational and customer benefits for RøhneSelmer:
Increased efficiency in handling service bookings and customer orders
More precise follow-up, ensuring no customer is missed
Improved customer experience, with flexible booking and timely reminders
Significant administrative time savings, allowing staff to focus on customer interactions
Better control over customer data, supporting local campaigns and the service journey
“The biggest advantage of Autoflows is that it is simple, automated, and saves us an incredible amount of time,” the team concludes. “That time can now be spent improving the customer experience and ensuring loyalty and satisfaction.”