Tombolini Motor Company used Autoflows Aftersales to automate service reminders, loyalty campaigns, and follow-ups. The result: €45,000 in additional revenue, 15% of inactive customers reactivated, and faster, more efficient aftersales operations.
Tombolini Motor Company, a trusted automotive retailer, wanted to improve customer engagement, service bookings, and the recovery of lapsed clients. Prior to using Autoflows, the dealership relied on Excel and manual processes to manage customer reminders and follow-ups, which limited efficiency and made it difficult to act on data quickly.
“Our process was efficient for Excel, but Excel is always a stand-alone program, It didn’t allow us to access data immediately or coordinate campaigns effectively.”
Alberto Russomando
Head of Aftersales
The dealership sought a solution to automate service reminders, centralize customer data, and improve both revenue and customer satisfaction.
In April 2024, Tombolini Motor Company implemented Autoflows Aftersales with a focus on service reminders, vehicle inspections, and loyalty programs such as Dacia Zen. Within three months, approximately 1,200 reminders were sent via email and SMS.
“Autoflows allows everything to start automatically once configured,” says Alberto. “We no longer need to generate contact lists manually, and the dashboard gives us an immediate view of who needs to be contacted.”
The system also enables personalized follow-up emails after each workshop visit, giving customers the opportunity to rate their experience. Feedback is collected in real time, helping the team address potential issues quickly and enhance overall satisfaction.
Autoflows delivered measurable benefits for Tombolini Motor Company:
Increased turnover: €45,000 in additional revenue over three months, driven by targeted campaigns and re-engagement of inactive customers
Recovery of lapsed clients: 15% of customers who had not visited for over a year were successfully reactivated
Improved customer satisfaction: 15% of customers respond immediately to follow-up emails, with the rest easily followed up via the Autoflows dashboard
Enhanced team efficiency: Automation of reminders, communications, and reporting freed up staff to focus on higher-value customer interactions
Centralized and accessible data: The dealership now has a single source of truth for customer profiles, enabling immediate intervention when contact details are incorrect or outdated
“Autoflows has transformed how we manage our aftersales operations. It has increased revenue, improved customer satisfaction, and optimized efficiency — all while giving us control and visibility we didn’t have before.”
Alberto Russomando
Head of Aftersales