74% of Dealers Don't Know What They're Losing

74% of Dealers Don't Know What They're Losing (Baltics)

Written by Autoflows | Apr 14, 2026 1:00:00 AM


What the benchmark data shows

The purpose of the benchmark survey is to find out which key challenges aftersales leaders are faced with right now. Here are four findings from our 2026 Benchmark Report that stand out: 

80% Expect profitability to get harder

in the next 2–3 years 

74% Don't know how much

aftersales opportunity they're losing 

38% Have no process for measuring

retention at all 

3-4 x more gross profit from aftersales versus

new car sales 

 

 

What we will cover

1.The Benchmark Findings

What 550+ European dealerships reveal about AI adoption rate, retention maturity and customer experience focus..

2.The Potential with Retention

What can improved retention lead to in profitability? 

3.What top dealers do differently

The three operational habits that separate dealers closing the retention gap from those still losing customers invisibly.

4.The Retention Audit Report

What does an executive retention audit report look like? 

 

 

 

 

“We didn't have an understanding on what customers were getting sent, what and when. We managed it on Excel. It was a blind hope that we were contacting the right customers at the right time."

Katherine McLoughlin
Head of Aftersales
LSH Auto UK

 

 

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