How Autohaus Birkelbach uses Autoflows to optimize its aftersales and maximize retention

 Autohaus Birkelbach, one of the first dealerships in Germany to adopt Autoflows by ag analytics, transformed its customer communication by turning years of DMS data into automated, intelligent customer outreach — saving time, boosting retention, and improving service quality.

Customer Background

Autohaus Birkelbach, a Mercedes-Benz dealership in Germany, faced a familiar challenge: managing large volumes of customer data and aftersales leads without overburdening staff. Profiling customers, maintaining data, and scheduling workshop visits manually would have required several full-time employees. With more digital channels generating leads, the workload for the aftersales team continued to grow — making automation essential to maintain efficiency and customer loyalty.

The Solution

To overcome these challenges, Autohaus Birkelbach adopted Autoflows from ag analytics, a Denmark-based SaaS provider specializing in aftersales automation and DMS integrations. Autoflows connects directly with the dealership’s existing systems to:

• Analyze and structure customer data from up to six years of historical DMS records

• Automate service reminders and follow-ups via email and SMS

• Predict customer needs using AI and natural language processing (NLP), recognizing terms like “service” and “maintenance” across invoices

• Enable multi-step outreach, automatically escalating from reminders to call lists if no booking is made

• Integrate customer insights into both service and sales, bridging the two functions

By automating repetitive outreach tasks, Autoflows allowed staff to focus on high-value interactions and customer care.

The Results

Autohaus Birkelbach quickly saw tangible benefits:

• 30% time savings on customer communication and scheduling tasks

• Improved efficiency, as Autoflows filtered and prioritized customer data automatically

• Higher retention and engagement, through timely, personalized service reminders

• Employee buy-in and satisfaction, as automation freed them from manual data work

• A stronger link between service and sales, with automated invitations for customers approaching vehicle age or mileage thresholds

For Managing Director Björn Wacket, Autoflows has become a key driver of customer loyalty — transforming data from a burden into a business advantage.