Doubling Bookings with Automation: How Auto 8-8 Transformed Its Customer Center

By automating customer dialogue and integrating seamlessly with their DMS, Norway’s largest privately owned dealership group now invites the right customer, the right car, at the right time — achieving more bookings, stronger customer satisfaction, and smoother operations across the business.

Customer Background

With a history spanning over 100 years, Auto 8-8 is the largest privately owned car dealership group in Northwest Norway, representing Ford, Nissan, Hyundai, and Mazda, as well as operating Norway’s largest Hertz franchise. Employing around 250 people, Auto 8-8 is known for its commitment to customer care and quality service.

By 2022, however, the dealership faced familiar challenges in the fast-paced automotive industry. Manual outreach processes made it difficult to manage growing service demands efficiently. Tasks such as identifying due customers, sending reminders, and following up on bookings were handled through spreadsheets and manual calls — a time-consuming approach that limited growth and workshop utilization.

Auto 8-8 needed a solution that could automate these manual workflows, provide visibility into real-time booking data, and allow the team to deliver a smoother, more personalized customer experience.

The Solution

To address these challenges, Auto 8-8 implemented Autoflows, leveraging its direct integrations with Keyloop and Dracar+. The setup process was fast and straightforward — within just a couple of months, the system was live and running with complete customer data and automated service invitations.

Autoflows now automates the entire aftersales communication journey, from identifying customers due for service to sending personalized email and SMS reminders, tracking bookings, and managing follow-ups. By combining dealer data with intelligent automation, the system ensures that the right customer, with the right car, is contacted at the right time.

For the aftersales team, Autoflows replaced time-consuming manual spreadsheets with automated customer lists, enabling them to work more proactively, reach more customers per hour, and focus on delivering exceptional service rather than routine administration.

The Results

Since adopting Autoflows, Auto 8-8 has achieved a 100% increase in bookings and cash flow, along with a four- to five-fold improvement in booking efficiency per employee.

The automation has eliminated repetitive tasks, freeing the team to focus on customer care and business growth. With greater visibility and real-time data, Auto 8-8 can now monitor conversion rates and proactively engage with customers who haven’t yet booked their service.

This improved efficiency and customer focus have also led to team expansion — the customer centre has grown from two to six employees to manage the surge in bookings. At the same time, customers benefit from more flexibility, with the option to book online at their convenience or call the dealership directly.

Beyond measurable gains, Autoflows has delivered softer but equally valuable results:

• Improved employee satisfaction through reduced manual workload

• Enhanced customer loyalty, with communication perceived as helpful service reminders rather than marketing

• Better strategic insight into customer behaviour and service trends

“With Autoflows, our team can now handle four to five times more bookings per hour, It’s a completely new way of working — more efficient for us, and better for our customers.”

Andrei Bjørnli
Head of Customer Centre