Robert Tyrrell, Aftersales Manager at Bolands Waterford, shares how Autoflows streamlined their multi-franchise dealership's booking process, leading to substantial growth in revenue, customer throughput, and satisfaction.
Customer Background
Bolands, a multi-franchise dealership in Waterford, Ireland, represents BMW, Mini, Citroën, and Hyundai. With a high volume of warranty work, recall campaigns, and retail servicing requests, the dealership faced challenges in managing incoming bookings efficiently.
The Solution
Bolands implemented Autoflows to automate and streamline their aftersales operations. Key benefits include:
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Campaign and workflow management: Multi-franchise campaigns can be launched and tracked in a single platform, allowing the team to monitor live campaigns, response rates, capture rates, and conversions
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Customer retention: Automated six-month reminders and other bespoke campaigns improved retention, particularly for new car customers
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Operational efficiency: Service and booking advisors save time as the system runs continuously in the background, eliminating repetitive manual follow-ups
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Data-driven insights: Teams can see campaign performance in real time and make informed decisions to drive bookings and revenue
The Results
Since adopting Autoflows, Bolands has seen substantial growth in:
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Revenue and aftersales bookings
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Customer throughput and satisfaction
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Retention rates for new and returning customers
Autoflows provides a robust, transparent, and efficient system that frees staff to focus on high-value customer interactions while ensuring no booking or campaign is missed.
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