Rising EV sales are threatening aftersales revenue. Communicating with customers is vital to increase retention and neutralize declining revenues.
The automotive future is electric. Electrification – coupled with the energy crisis and increasing labor costs – is disrupting the entire industry and creating challenges for aftersales players. EVs have lower servicing requirements and thus represent a reduced opportunity for aftersales revenue.
Using digital solutions to proactively engage aftersales customers is vital to ensure retention and neutralize declining revenues. Our research shows, however, that only 20% of dealers digitally engage their customers in the aftersales process, despite 50% of their customers are asking them to be more digital.
