Over the past few years, we have experienced how the pandemic has further accelerated the disruptive transition the automotive industry was already in the midst of.
The necessity to stay close from a distance, along with serious side consequences like a global semiconductor shortage, pushed the industry to adopt new solutions quickly in an effort to face such transformation. In this report, we conclude 2021 by taking the pulse of some of these initiatives, giving you clear insights on how to take on 2022.
For this study, we’ve collected 357,705 interviews along the whole customer journey, ranging from online interaction, test drives, lost offers, new car sales, used car sales and service visits.
