MTH Biler uses Autoflows Upselling to automatically generate tailored service recommendations based on each vehicle’s history. The result: higher revenue per appointment, better planning of workshop capacity, and fewer return visits for customers.
Customer Background
MTH Biler, a Toyota dealership with eight locations across Denmark, has been at the forefront of automotive aftersales innovation. Prior to implementing Autoflows, identifying which additional repairs to recommend to service customers was a manual, time-consuming, and inconsistent process. Service advisors had to review each vehicle’s service history individually, and during busy periods, important upsell opportunities were often missed.
“Our process relied heavily on people It was inconsistent, and we couldn’t always identify all the additional services a customer might need.”
Martin Færch
Head of Aftersales
The dealership wanted a solution to automate repair recommendations, improve revenue per appointment, and plan workshop capacity in advance.
The Solution
In 2024, MTH Biler implemented Autoflows’ Upselling programme, which leverages the dealership’s Dealer Management System (DMS) to generate tailored repair recommendations based on each vehicle’s service history. Customers receive these recommendations before their scheduled appointments, making it easy to approve additional services with a single click.
“The response from our customers has been impressive. They add everything from rust treatment to wheel alignment, wiper blades, and mats. Autoflows automates a process that used to take a long time, which is a huge help for our team.”
Martin Færch
Head of Aftersales
By automating recommendations, the dealership ensures that all customers are contacted regarding relevant services, maximizing both operational efficiency and revenue opportunities.
The Results
Autoflows’ Upselling has delivered significant benefits for MTH Biler:
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Increased revenue per visit: Customers are more likely to accept additional services when informed in advance, maximizing the value of each appointment
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Improved planning of work and capacity: Knowing in advance which services will be required allows the workshop to allocate the right parts and technicians, reducing downtime and streamlining workflow
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Minimized return visits: Identifying all necessary work before the customer arrives eliminates repeat appointments, enhancing satisfaction and freeing workshop capacity
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Consistency and relevance: Every customer receives recommendations based on their vehicle’s service history, ensuring high relevance and improved customer experience
“The biggest advantage is that we ensure all customers are contacted regarding all recommendations. Autoflows guarantees that what we recommend is relevant because it comes directly from the car’s service history.”
Martin Færch
Head of Aftersales
By automating the recommendation process, MTH Biler has boosted revenue, enhanced customer satisfaction, and improved operational efficiency.
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