Automation That Pays Off: P.Christensen’s 20x Return on Aftersales Efficiency

 P. Christensen is one of Denmark's largest car dealers with 8 departments across the country. We've had a chat with Martin Ring Bjørnelund, Aftermarket Manager at P. Christensen, to find out what challenges he used to experience before, and how he now takes advantage of Autoflows to fully automate his customer invitation process.

Customer Background

P. Christensen is one of Denmark’s largest car dealers, operating eight departments nationwide. Its Kolding showroom is the largest Mercedes-Benz dealership in the Nordics, and the group also represents Peugeot, Citroën, and Opel. Since its founding in 1924, P. Christensen has grown from a small townhouse operation to a leading authorized retailer in Denmark.

Despite this success, the aftermarket team faced challenges in managing customer invitations, service reminders, and follow-ups. Manual processes consumed valuable time, data was fragmented, and the team struggled to ensure consistent, timely engagement across all locations.

“We wanted to fully automate the customer invitation process while maintaining a high level of control and service quality,” explains Martin Ring Bjørnelund, Aftermarket Manager at P. Christensen. “Before Autoflows, it was difficult to handle everything efficiently and consistently across all eight departments.”

The Solution

P. Christensen implemented Autoflows Aftersales to streamline and automate customer communications. The platform manages service invitations, reminders, and follow-ups while integrating seamlessly with the dealership’s existing systems.

“Autoflows allows us to handle the entire process automatically, customers receive invitations and reminders at the right time, and the system ensures nothing slips through the cracks. It has completely transformed how we work.”

Martin Ring Bjørnelund
Aftermarket Manager at P. Christensen

The solution also provides real-time visibility across all departments, enabling teams to monitor performance, adjust campaigns, and respond quickly to customer interactions. The platform’s automation has eliminated most manual tasks, freeing staff to focus on delivering personalized customer service.

“The system is simple, fast, and very easy for our team to use,” adds Martin. “From rollout to ongoing use, the support from the Autoflows team has been excellent. They’ve helped us adapt the system to our workflows and maximize its potential.”

The Results

Since implementing Autoflows, P. Christensen has realized significant benefits:

• Fully automated customer invitation and reminder processes, reducing manual work

• Improved operational efficiency across all eight departments

• Consistent customer engagement, ensuring timely service bookings

• Better use of staff resources, allowing employees to focus on higher-value tasks

• Enhanced visibility and control, with real-time data across all locations

“Autoflows has given us confidence that our invitations are reaching customers at the right time, every time,” Martin notes. “It’s a reliable, scalable solution that supports our ongoing growth in the aftermarket business.”