How Brandt Bil Drives Customer Engagement with Autoflows

Brandt Bil, a Ford dealership group in Sweden, wanted a smarter, more proactive way to stay connected with customers and manage aftersales activity. Previously, the team worked from weekly lists sent centrally through Ford Assistance Insurance (SARA). These lists had to be manually reviewed, distributed across thirteen sites, and filtered to find the customers who were active and relevant. The process was time-consuming and made it difficult to maintain a consistent customer flow toward the service market.

Customer Background

Before Autoflows, Brandt Bil relied on static weekly lists to plan outreach. Each week, new lists arrived from the importer and were manually sorted, shared, and converted into calling lists. The team had to determine which customers were relevant at that moment - a process that was both slow and fragmented across multiple sites.

This meant that large parts of the aftersales workflow depended on manual work, constant coordination, and individual follow-up. With customer expectations evolving and each facility operating at different levels, Brandt Bil needed a smoother, more efficient system that could support them in real time.

The Solution

Autoflows provided the automation and clarity the team was missing. By pulling live DMS data around the clock, Autoflows shows exactly which vehicles are on their way in, who has been contacted, and which customers are ready for outreach. Instead of waiting for weekly lists, the team now works with real-time information that automatically flows to the correct facility and user based on department.

This eliminated the need to manually distribute lists across thirteen locations. Every staff member linked to a site instantly receives the right data - saving time and reducing unnecessary coordination.

The team also highlighted how easy Autoflows is to use, especially compared to other systems that felt cumbersome. With simple filtering options and a clear dashboard, staff quickly saw how much easier it was to understand customer flow and prepare the next steps.

“Before, I received a long list which I then distributed to the thirteen sites. Here, every user linked to that Department and facility receives the correct data.”

Dan Carlsson
Aftersales Director
Brandt Bil

The Resultst

Since implementing Autoflows, Brandt Bil has experienced several meaningful improvements in daily aftersales operations:

• Clearer service flow: Real-time DMS data provides immediate visibility into customer activity and upcoming needs.

• Time savings across sites: No more distributing or sorting weekly lists; each site receives the correct information automatically.

• Prepared customers: SMS outreach helps customers understand why the dealership is contacting them and gives them the option to book online.

• Higher internal adoption: Staff found the system simple, intuitive, and quick to learn — a positive surprise compared to other, more complex tools.

• Stronger engagement: With Autoflows working in the background, the team can focus on meaningful interactions rather than admin tasks.

“It saves us a lot of time and it truly helps to clearly express the flow toward the service market and our workshops.”

Dan Carlsson
Aftersales Director
Brandt Bil