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Taking control of customer data: Curtis Cars’ journey to aftersales success

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Integrations

Keyloop Drive

Solutions

Autoflows Enterprise

PAIN

Data scattered and manual reports from DMS lead to missed invites and duplicate customer contact.

GAIN

Streamlined communication, full customer journey transparency and improved customer experience.

About

Curtis Cars is a two site Toyota dealership based in Northern Ireland.

Customer success story: Curtis Cars | Autoflows
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Curtis Cars uses Autoflows Aftersales to automate customer reminders, validate contacts, and offer convenient online booking. The result: streamlined processes, better customer experience, and more efficient aftersales operations.

 

 

Customer Background

Curtis Cars, an authorised Toyota dealership in Northern Ireland, has been a cornerstone of the community for over 25 years. Founded by the father of current Dealer Principal Richard Tannahill, the dealership operates with a small but dedicated team in Ballymena and a Toyota Service Centre in Coleraine.

Before implementing Autoflows, Curtis Cars faced challenges in managing customer communications and service bookings. “We had a bit of a struggle with different reports being taken off our Dealer Management System,” Richard explains. “We weren’t sure if the reports were correct, and sometimes we were missing out on inviting customers. It was messy.”

The lack of a clear overview often led to duplicated efforts, multiple contacts with the same customer, and missed opportunities, putting pressure on the service team and affecting professionalism.

 

The Solution

Curtis Cars implemented Autoflows Aftersales to automate customer communications and service bookings. The system validates mobile numbers, confirms message delivery, and provides a multi-channel outreach strategy.

“With Autoflows, we first send an email reminder for the service, If they forget, a second text message a week later ensures they can book their vehicle conveniently. Customers can now also book online, which is a huge step forward for us.”

Richard Tannahill
Dealer Principal

 

The platform gives the team real-time visibility of customer interactions, eliminating guesswork and ensuring that communications are timely and effective.

The Results

Autoflows has delivered clear, measurable benefits for Curtis Cars:

  • Improved efficiency and oversight: Clear dashboards show which customers have been contacted, eliminating lost spreadsheets and duplicated efforts

  • Better customer experience: Multi-channel reminders and online booking simplify the process for customers

  • Increased professionalism: Automated communications reduce errors and present a consistent, reliable experience

  • Time-saving for staff: Real-time visibility and automated processes free the team to focus on high-value tasks

 

“Autoflows—I don’t know why we didn’t have it sooner. We would be lost without it. It’s a very valuable tool, and I would recommend it to most dealerships.” 

Richard Tannahill
Dealer Principal 

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